Michael Jordan's Lost Ferrari 550 Maranello Is Going to Auction
Michael Jordan drove it out of the United Center the night he won his fifth title. Tinker Hatfield had already put it on a shoe by the time anyone noticed it was gone.

June 13, 1997 — Michael Jordan drives a Ferrari 550 Maranello out of the United Center on an Illinois plate that reads "MJ 5," hours after his fifth championship. A year later Tinker Hatfield's already put that car's bodywork on a shoe. Then Jordan sells it at the end of 2002, and for twenty-four years nobody outside a private garage knows where it went.


It just resurfaced — tracked down by Miami dealer Curated, heading to auction through Pharrell's JOOPITER in their first-ever car sale. Chassis 108712, online bidding September 15–30, estimate $700K–$1.3M. Even the low end already beats the standing public-auction record for a stock 550. Tells you exactly how much of that number is Ferrari and how much is Jordan.
This one was never stock, either. Rosso Barchetta over chrome Speedline wheels, naturally aspirated 485-hp V12 behind a gated manual — the purist's spec, on a car built for a man who could've had anything. Ferrari extended the seat rails and slimmed the padding for his 6'6" frame, and at his request, dropped the yellow fender shields every other 550 wore. Everyone else's Ferrari announced itself. His didn't need to.

The plate's the part I'd actually be bidding on. "MJ 5" wasn't added for the auction — it was on the car the day he drove it out of the arena, and it's still there. It even shows up rolling out of a January 1998 practice in The Last Dance, which means its screen time predates the documentary that made everyone else's Jordan memorabilia valuable in the first place.
Everyone else's Ferrari announced itself. His didn't need to.
Here's what actually separates this car from any other Jordan artifact: it didn't just witness the era, it designed part of it. Tinker Hatfield used the 550 as a direct reference for the Air Jordan XIV — the low aerodynamic profile echoes the body line, the lateral vents nod to the side intakes, the shield Jumpman is a basketball answer to the prancing horse on the hood. Cleanest example in sneaker history of a personal object becoming a design language instead of a brand bolting a reference on after the fact.

He debuted the XIV on June 14, 1998 — Game 6 against Utah, "The Last Shot," his final basket as a Bull, championship number six. JOOPITER's pairing this sale with his jersey from that same series, estimated separately at $10–15M, under one framing: the car, the shoe it designed, and the jersey from the game the shoe was built for.
None of that required much driving, honestly. Just under 19,000 miles in twenty-nine years — most of them spent doing nothing more dramatic than sitting out of view. That's the real shape of it: an object famous enough to redesign a sneaker and anchor a documentary spent most of its life invisible, and it's about to spend two weeks being the most examined car in the country. Preview's September 15–20 at CART Department in New York if you want to see the plate in person before the bidding decides what it's worth.