" Karma Automotive's Best-Kept Secret Isn't the Car. It's Who's Running It. — The Journal — Paris Pullen
Paris Pullen
Journal

Karma Automotive's Best-Kept Secret Isn't the Car. It's Who's Running It.

There are three Black executives currently running an American car company. I went and found one of them — he'd rather talk to me about torque than the milestone.

A Karma Automotive coupe on an auto-show floor

I'll level with you: I didn't expect to be writing about Karma. Every valet I've handed one of these to has gotten the badge wrong at least once, and the company doesn't seem bothered by it. Neither, at this point, am I. There's a particular kind of quiet I've come to respect in a car that isn't fishing for a second look.

Here's the part that doesn't make it into the brochure, and the part I went digging for the second something felt off: Karma exists because a Chinese industrial conglomerate, Wanxiang, bought what was left of Fisker's bankruptcy in 2014 and rebuilt the whole operation out in Southern California. That's just the record, no spin from me. What actually held my attention wasn't the ownership. It was who they handed the keys to.

The man running it is Marques McCammon — mechanical engineer, NC A&T undergrad, Michigan for grad school, cut his teeth on the Dodge Neon SRT-4 and the Saleen S302 back when those names meant something at a bar, ran Ricardo's entire automotive business across North America, then went and figured out how software should actually run a car over at Intel's Wind River shop. He's also, by most honest counts, one of three Black men currently running an American car company. I had to go find that myself — he doesn't lead with it. His résumé does enough talking on its own.

Nobody else does it the way we do.

Marques McCammonPresident, Karma Automotive

His actual pitch to me had nothing to do with any of that, and I think that's deliberate. He's put Karma above the entire EV argument the rest of the industry's stuck having. Not chasing Tesla's numbers, not Rivian's utility angle, not Lucid's range war. He's building for the guy dropping $200K to $500K who wants something closer to bespoke tailoring than a gadget with a battery bolted in. Software-defined on purpose — built around one owner, not averaged out across a hundred thousand of them.

The Karma Kaveya concept car with its butterfly doors open in a studio setting
The Kaveya concept, shown with its dihedral doors open.
Close-up of the Karma Kaveya's superellipse steering yoke and instrument display
Interior detail: a superellipse steering yoke framing the driver display.

You feel that instinct the second you look at the Kaveya — the super-coupe still making the concept-car rounds. Doors that open like they're unfolding an idea instead of announcing themselves, a steering yoke shaped like nothing else on the road right now. It doesn't photograph aggressive. It photographs like it already knows it doesn't need to try.

But that's the preview. The one I'd actually tell you to go put a deposit on this week is the Revero GT — anchored this whole brand since the Fisker days, quietly rebuilt around it twice since. I'm not going to just repeat a spec sheet at you here, though I'll give you the numbers below. Guys who've actually driven it keep wanting to keep it. That tells you more than a brochure ever will.

KARMA REVERO GT

Powertrain

1.5L 3-Cyl. Range Extender + Electric Drive

Combined Output

536 HP / 550 LB-FT

Battery

28 kWh

Electric Range

80 MI

Total Range

360 MI

0-60 MPH

4.5 SEC

Top Speed

125 MPH

Kerb Weight

5,062 LBS

Length

199.4 IN

Starting Price

$124,099

The Karma Revero GT extended-range sedan in a studio setting

Karma Revero GT

Find Out More

None of that changes the math I keep coming back to. Karma was never fighting for the guy who wants applause at the valet stand. It's for the one who already had that applause, decided it wasn't the point, and went looking for a car that agrees with him instead of performing for the room. What's actually changed is who's making that bet pay off — and his name is about as unfamiliar to most buyers as the badge on the hood.

Designing Objects That Do Not Need to Explain Themselves — Karma Automotive

That might be the most honest way I can put the whole thing to you. Karma isn't selling you a badge that explains itself, and it isn't run by a guy who needs credit for doing the work. It's a bet — car and man both — that the details do more convincing than the name ever could. I'm inclined to agree with it.